ViralFarm vs Post Planner: features, pricing and channels

Why creators and small teams pick ViralFarm over Post Planner: what each costs, where it publishes and what it does for you.

Last checked October 2026

Scheduler + AI agents

ViralFarm is your agentic social media scheduler

Plan and publish to every channel from one calendar, or let Claude and ChatGPT schedule for you through our MCP server and API.

Start for $0No credit card required

Works with

Claude

ChatGPTCursor

At a glance

ViralFarm

Your agentic social media scheduler: plan and publish to every channel from one calendar, or let your AI agent schedule for you.

ViralFarm is your agentic social media scheduler built for creators and small teams. Schedule and publish to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, from one calendar and queue. Write once and tailor the caption for each channel, bulk-schedule a week of posts in one go, publish now or save drafts, and post every format that matters: Reels, Stories, carousels, Shorts, Instagram trial reels, TikTok drafts and long posts for X Premium accounts. When the queue runs low, ViralFarm can fill it with slideshows, carousels and pins built on templates modeled after posts that went viral.

What sets ViralFarm apart is that it is built for AI agents. Its MCP server and REST API let Claude, Claude Code, ChatGPT, Codex, Cursor, Windsurf and any MCP client schedule and publish for you on autopilot: upload your photos and videos, post them across every channel on a schedule you describe in plain words, or run one of the preset viral templates to create the post first. Agent access is included on every plan, even Free, and posts your agent writes use no ViralFarm credits.

Best for: Creators, founders and small teams who want one calendar for every channel, run by hand or by their AI agent

Schedule to 8 networks + WordPress
Bulk scheduling + calendar
MCP + API on every plan
Free plan, no credit card

Start free

Post Planner

A content-curation scheduler that finds proven posts in your niche and keeps your queue full with recycling.

Post Planner pairs a queue-based scheduler with a content library that surfaces articles, images and videos already performing well in your industry, so you can reshare them. It publishes to Facebook Pages, Instagram, Threads, LinkedIn, TikTok, YouTube, Google Business Profile, Bluesky, Pinterest and X, with post recycling, bulk upload, AI captions and iOS and Android apps. It is aimed at small businesses and agencies that want to post often without making every post from scratch.

Best for: Small businesses that want a busy feed from curated and recycled content

Pricing and plans

ViralFarm

Free$0
2 channels, 20 published posts a month, no credit card
Starter$12/mo
3 channels, unlimited posts, 150 AI credits a month
Pro$29/mo
8 channels, unlimited posts, 400 AI credits a month
Premium$39/mo
15 channels, unlimited posts, 1,000 AI credits a month

Free plan with no credit card. Paid plans billed monthly; Pro and Premium include a 7-day trial for first-time subscribers.

Post Planner

Free$0
1 social account, 1 user, 10 scheduled posts in the queue, 3 posts a day per account
Starter$14/mo
Or $9/mo billed yearly ($108). 3 accounts, 1 user, 150 scheduled posts, 15 AI images a month; no X or Pinterest
Growth$59/mo
Or $39/mo billed yearly ($468). 15 accounts, 2 users, 1,500 scheduled posts, X and Pinterest, premium curation
Business$99/mo
Or $69/mo billed yearly ($828). 25 accounts, 5 users, unlimited scheduled posts
Agency$179/mo
Or $119/mo billed yearly ($1,428). 50 accounts, 10 users; larger agency tiers go up to 200 accounts

X (Twitter) and Pinterest need Growth or higher. Scheduled-post limits count the posts waiting in your queue at any one time, not posts per month. AI captions and hashtags are unlimited on every plan, while AI images are capped monthly. A 7-day free trial lets you choose a plan before paying, and yearly billing takes roughly a third off the monthly price.

Channels

Channels	ViralFarm	Post Planner
Instagram	Yes	Yes¹
Facebook	Yes	Yes²
TikTok	Yes	Yes
X (Twitter)	Yes³	Limited⁴
LinkedIn	Yes	Yes⁵
Pinterest	Yes	Limited⁶
YouTube	Yes	Yes⁷
Threads	Yes	Yes
Bluesky	No	Yes
Google Business Profile	No	Yes
Reddit	No	No⁸
Mastodon	No	No
WordPress	Yes⁹	No
Telegram	No	No

1.Post Planner, Instagram: Business or creator accounts.
2.Post Planner, Facebook: Pages only.
3.ViralFarm, X (Twitter): Plain posts on every plan; posts with a link need a paid plan (30, 90 or 150 a month).
4.Post Planner, X (Twitter): Growth plan and up.
5.Post Planner, LinkedIn: Profiles and pages.
6.Post Planner, Pinterest: Growth plan and up.
7.Post Planner, YouTube: Channels, including YouTube Shorts.
8.Post Planner, Reddit: Reddit is a content source for curation, not a destination.
9.ViralFarm, WordPress: Blog posts.

Publishing

Publishing	ViralFarm	Post Planner
Schedule posts	Yes	Yes
Publish now	Yes	Yes¹
Calendar view	Yes	Yes
Drafts	Yes	Yes²
One post to many channels	Yes	Yes
Per-channel captions	Yes	Yes³
Carousels / multi-image posts	Yes	Yes⁴
Video posts (Reels, TikTok, Shorts)	Yes	Yes⁵
Instagram Stories	Yes⁶	Yes
Bulk scheduling	Yes	Yes⁷
Recurring / evergreen queue	No	Yes⁸

1.Post Planner, Publish now: "Share Now" publishes within a couple of minutes.
2.Post Planner, Drafts: Capped on Free (1) and Starter (5); unlimited from Growth.
3.Post Planner, Per-channel captions: Fine-tune step lets you edit the caption for each network.
4.Post Planner, Carousels / multi-image posts: Carousels, TikTok photo carousels and LinkedIn PDF posts.
5.Post Planner, Video posts (Reels, TikTok, Shorts): Facebook and Instagram Reels, TikTok, YouTube Shorts.
6.ViralFarm, Instagram Stories: Instagram Stories, plus Instagram trial reels and TikTok send-to-drafts.
7.Post Planner, Bulk scheduling: Upload images, an RSS feed or a spreadsheet to create many posts at once.
8.Post Planner, Recurring / evergreen queue: Recycle queued posts forever, a set number of times or until a date, or repeat scheduled posts.

Features

Features	ViralFarm	Post Planner
Post from Claude / ChatGPT (MCP)	Yes¹	No
Public API	Yes²	No
AI caption & post writing	Yes	Yes³
AI-designed carousels & graphics	Yes⁴	Limited⁵
Viral post templates	Yes⁶	Limited⁷
Analytics	No	Yes
Social inbox (comments & DMs)	No	No
Team approvals	No	No⁸
Link in bio	No	No
Free plan	Yes⁹	Yes
Free trial	Limited¹⁰	Yes
Mobile app	No¹¹	Yes¹²
Self-hostable / open source	No	No

1.ViralFarm, Post from Claude / ChatGPT (MCP): Every plan, including Free: 1 API key on Free, then 3, 10 or unlimited.
2.ViralFarm, Public API: Same API keys as the MCP server, on every plan.
3.Post Planner, AI caption & post writing: Unlimited AI captions and hashtags on every plan.
4.ViralFarm, AI-designed carousels & graphics: Slideshows, carousels and Pinterest pins from a link, topic or text; uses AI credits (slideshow 4, pin 1).
5.Post Planner, AI-designed carousels & graphics: AI images from a text prompt (capped by plan), edited in Content Studio; no designed carousels.
6.ViralFarm, Viral post templates: Templates modeled after posts that went viral.
7.Post Planner, Viral post templates: Curates viral posts, quotes and post ideas to reshare (Growth and up), not design templates.
8.Post Planner, Team approvals: Team members get posting rights per profile; an approval process is on their roadmap, not shipped.
9.ViralFarm, Free plan: 2 channels and 20 published posts a month, no credit card.
10.ViralFarm, Free trial: 7-day trial of Pro or Premium for first-time subscribers.
11.ViralFarm, Mobile app: Works in the mobile browser.
12.Post Planner, Mobile app: iOS and Android apps.

Yes Limited: higher plans only, a paid add-on, or restricted (see the numbered notes) No: not offered, or not documented anywhere we checked

Which one should you choose?

Choose ViralFarm if…

You post a lot. Every ViralFarm paid plan has unlimited posts (X posts with links are capped per month), while Post Planner Starter caps your queue at 150 scheduled posts and Growth at 1,500.
You post to X or Pinterest on a small budget. ViralFarm schedules to both on its Free plan and on Starter at $12 a month for 3 channels (X posts with links need a paid plan); Post Planner needs Growth, at $59 a month or $39 billed yearly, for X and Pinterest.
Your AI agent does the scheduling. ViralFarm's MCP server and REST API let Claude, ChatGPT and Cursor upload media and schedule or publish across every channel from a plain-language request, on every plan including Free, and Post Planner has no public API.
When you need original posts to schedule, ViralFarm can make them. It generates TikTok and Instagram slideshows, carousels and Pinterest pins from your link, topic or text on templates modeled after posts that went viral, while Post Planner's AI writes captions and makes single images from a prompt.

Post Planner may suit you if…

You want a library of content already doing well in your niche to reshare instead of creating every post.
You rely on post recycling or a native mobile app.
You publish to Bluesky or Google Business Profile.

Frequently asked questions

Is ViralFarm better than Post Planner?

For creators and small teams who post often, yes. ViralFarm includes unlimited posts on every paid plan (X posts with links are capped per month), schedules to X and Pinterest from the Free plan up, and lets AI agents schedule for you through MCP. It can also design slideshows, carousels and pins on viral templates when your queue runs low. Post Planner fits better if you mainly want to reshare curated content and recycle a queue from a mobile app.

How much does Post Planner cost compared with ViralFarm?

Post Planner has a free plan for 1 account. Starter is $14 a month, or $9 billed yearly, with a 150-post queue; Growth is $59 or $39, Business is $99 or $69, and Agency is $179 or $119. ViralFarm has a free plan for 2 channels with no card, then $12, $29 or $39 a month with unlimited posts (X posts with links are capped per month).

Can Post Planner post to X and Pinterest on every plan?

No. X (Twitter) and Pinterest require the Growth plan or higher, which is $59 a month or $39 a month billed yearly. Free and Starter cover Facebook, Instagram, Threads, LinkedIn, TikTok, YouTube, Google Business Profile and Bluesky.

What is the difference between curated content and generated posts?

Post Planner finds content other accounts have already published, such as trending articles and viral images, and helps you reshare it. ViralFarm creates new posts for you, generating slideshows, carousels, pins and text posts from your own link, topic or text on templates modeled after posts that went viral.

Does ViralFarm recycle posts or have a mobile app like Post Planner?

Not yet. ViralFarm has no recurring queue or native app, though it works in a mobile browser. It focuses on scheduling and publishing, with bulk scheduling and one calendar for every channel, and can generate fresh posts when your queue runs low; if recycling an evergreen queue from your phone is your main need, Post Planner covers that.

How we compared

We read each tool's public pricing page, feature pages and help center and recorded what every plan includes. Yes means the feature is available as described. Limited means it is only on higher plans, sold as an add-on, or restricted in a way the numbered note explains. No means it is not offered, or we found no documentation of it. ViralFarm's column lists only features that are live in production today.

Post Planner sources · checked October 9, 2026

ViralFarm sources

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