API/MCPPricing
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ViralFarm vs Planable: features, pricing and channels

Why creators and small teams pick ViralFarm over Planable: what each costs, where it publishes and what it does for you.

Last checked October 2026

Scheduler + AI agents

ViralFarm is your agentic social media scheduler

Plan and publish to every channel from one calendar, or let Claude and ChatGPT schedule for you through our MCP server and API.

Start for $0No credit card required
Works withClaudeChatGPTCursor

At a glance

ViralFarm

Your agentic social media scheduler: plan and publish to every channel from one calendar, or let your AI agent schedule for you.

ViralFarm is your agentic social media scheduler built for creators and small teams. Schedule and publish to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, from one calendar and queue. Write once and tailor the caption for each channel, bulk-schedule a week of posts in one go, publish now or save drafts, and post every format that matters: Reels, Stories, carousels, Shorts, Instagram trial reels, TikTok drafts and long posts for X Premium accounts. When the queue runs low, ViralFarm can fill it with slideshows, carousels and pins built on templates modeled after posts that went viral.

What sets ViralFarm apart is that it is built for AI agents. Its MCP server and REST API let Claude, Claude Code, ChatGPT, Codex, Cursor, Windsurf and any MCP client schedule and publish for you on autopilot: upload your photos and videos, post them across every channel on a schedule you describe in plain words, or run one of the preset viral templates to create the post first. Agent access is included on every plan, even Free, and posts your agent writes use no ViralFarm credits.

Best for: Creators, founders and small teams who want one calendar for every channel, run by hand or by their AI agent

  • Schedule to 8 networks + WordPress
  • Bulk scheduling + calendar
  • MCP + API on every plan
  • Free plan, no credit card
Start free

Planable

A collaboration-first social media tool for agencies and brands, built around feedback and approvals.

Planable puts every post in a shared workspace where teammates and clients comment, suggest edits and approve before anything publishes. Pricing is per workspace with unlimited users, which suits agencies that give each client its own workspace. Analytics and the social inbox are paid add-ons, and every plan includes an MCP connector for AI assistants.

Best for: Agencies that need client feedback and approvals

Pricing and plans

ViralFarm

  • Free$0

    2 channels, 20 published posts a month, no credit card

  • Starter$12/mo

    3 channels, unlimited posts, 150 AI credits a month

  • Pro$29/mo

    8 channels, unlimited posts, 400 AI credits a month

  • Premium$39/mo

    15 channels, unlimited posts, 1,000 AI credits a month

Free plan with no credit card. Paid plans billed monthly; Pro and Premium include a 7-day trial for first-time subscribers.

Planable

  • Free trialFree

    50 posts in total, no time limit, no credit card; no X publishing during the trial

  • Basic$39/mo

    Per workspace: 60 posts a month, 4 social pages, unlimited users; $33/mo billed yearly

  • Pro$59/mo

    Per workspace: 150 posts a month, 10 pages, required approvals, public API; $49/mo billed yearly

  • EnterpriseCustom

    Unlimited posts, multi-level approvals, SSO, analytics and inbox add-ons included

Prices are per workspace (one per brand or client) with monthly billing; yearly billing gives 2 months free. Analytics costs $14 and the social inbox $9 per workspace a month (less on yearly billing), each with a 30-day trial. Social listening is $99 per workspace a month. Basic can publish only one X post every 24 hours.

Channels

ChannelsViralFarmPlanable
InstagramYesYes
FacebookYesYes
TikTokYesYes
X (Twitter)Yes1Limited
LinkedInYesYes
PinterestYesYes
YouTubeYesYes
ThreadsYesYes
BlueskyNoNo
Google Business ProfileNoYes
RedditNoNo
MastodonNoNo
WordPressYes2No
TelegramNoNo
  1. 1.ViralFarm, X (Twitter): Plain posts on every plan; posts with a link need a paid plan (30, 90 or 150 a month).
  2. 2.ViralFarm, WordPress: Blog posts.

Publishing

PublishingViralFarmPlanable
Schedule postsYesYes
Publish nowYesYes
Calendar viewYesYes
DraftsYesYes
One post to many channelsYesYes
Per-channel captionsYesYes
Carousels / multi-image postsYesYes
Video posts (Reels, TikTok, Shorts)YesYes
Instagram StoriesYes1Yes
Bulk schedulingYesYes
Recurring / evergreen queueNoYes
  1. 1.ViralFarm, Instagram Stories: Instagram Stories, plus Instagram trial reels and TikTok send-to-drafts.

Features

FeaturesViralFarmPlanable
Post from Claude / ChatGPT (MCP)Yes1Yes
Public APIYes2Limited
AI caption & post writingYesYes
AI-designed carousels & graphicsYes3No
Viral post templatesYes4No
AnalyticsNoLimited
Social inbox (comments & DMs)NoLimited
Team approvalsNoYes
Link in bioNoNo
Free planYes5No
Free trialLimited6Yes
Mobile appNo7Yes
Self-hostable / open sourceNoNo
  1. 1.ViralFarm, Post from Claude / ChatGPT (MCP): Every plan, including Free: 1 API key on Free, then 3, 10 or unlimited.
  2. 2.ViralFarm, Public API: Same API keys as the MCP server, on every plan.
  3. 3.ViralFarm, AI-designed carousels & graphics: Slideshows, carousels and Pinterest pins from a link, topic or text; uses AI credits (slideshow 4, pin 1).
  4. 4.ViralFarm, Viral post templates: Templates modeled after posts that went viral.
  5. 5.ViralFarm, Free plan: 2 channels and 20 published posts a month, no credit card.
  6. 6.ViralFarm, Free trial: 7-day trial of Pro or Premium for first-time subscribers.
  7. 7.ViralFarm, Mobile app: Works in the mobile browser.

Yes Limited: higher plans only, a paid add-on, or restricted (see the numbered notes) No: not offered, or not documented anywhere we checked

Which one should you choose?

Choose ViralFarm if…

  • You manage several channels for one brand. ViralFarm Pro is $29 a month for 8 channels and unlimited posts, all on one calendar. Planable Basic is $39 per workspace for 4 pages and 60 posts a month.
  • You post to X. Planable Basic allows one X post every 24 hours and the trial allows none. ViralFarm publishes plain X posts on every plan, including Free, with no extra fee for X; X posts with a link need a paid plan and have a monthly cap.
  • You want your AI agent scheduling on a free plan. ViralFarm's MCP server and REST API work on every plan, even Free, so Claude, ChatGPT, Codex or Cursor can upload media and schedule or publish across every channel from a plain-language request. Planable has no ongoing free plan, and its public API starts on Pro.
  • You want help filling the queue. When you need posts to schedule, ViralFarm makes slideshows, carousels and Pinterest pins on templates modeled after posts that went viral, while Planable's AI works on the post text.

Planable may suit you if…

  • Clients or managers review your posts. Planable is built for comments, suggested edits and approvals, with required approvals on Pro and multi-level chains on Enterprise.
  • Your review team is large. Every plan includes unlimited users, so adding reviewers does not raise the bill.
  • You publish to Google Business Profile, or want a mobile app, recurring posts and analytics and inbox add-ons next to your calendar.

Frequently asked questions

Is ViralFarm better than Planable?

For creators and small teams, yes. ViralFarm schedules 8 channels with unlimited posts from one calendar for $29 a month, against $39 per workspace for 4 pages and 60 posts on Planable Basic, and has a free plan with 20 published posts every month. It can also make posts when your queue runs low. Planable fits better if clients or managers need to comment on and approve every post.

Is ViralFarm cheaper than Planable?

For a single brand, yes. ViralFarm Pro is $29 a month for 8 channels and Premium $39 for 15, with unlimited posts. Planable Basic is $39 per workspace a month ($33 billed yearly) for 4 social pages and 60 posts, Pro is $59 ($49 yearly) for 10 pages and 150 posts, and analytics ($14) and the social inbox ($9) cost extra per workspace each month.

Does Planable have a free plan?

Not an ongoing one. You get 50 free posts in total with no time limit and no credit card, then you need a paid plan, and X publishing is not available during that trial. ViralFarm Free gives you 2 channels and 20 published posts every month, also without a card.

Which is better for posting to X?

ViralFarm. It publishes plain X posts on every plan, including Free, and X Premium accounts can publish long posts. X posts that contain a link need a paid plan and are capped each month (30 on Starter, 90 on Pro, 150 on Premium). Planable Basic publishes one X post every 24 hours, and Planable's free trial can't publish to X.

Do Planable and ViralFarm work with Claude or ChatGPT?

Both do. With ViralFarm, Claude, ChatGPT, Codex or Cursor can upload media and schedule or publish across every channel from a plain-language request, on every plan including Free, and can also generate a designed slideshow, carousel or pin on a ViralFarm template. Posts your own agent writes use no ViralFarm credits. Planable includes an MCP connector on every plan and a public API from Pro up.

Does ViralFarm include approvals like Planable?

Not yet. ViralFarm focuses on scheduling and publishing across 8 networks from one calendar, and on making posts when your queue runs low. If clients or managers must comment on and approve every post, Planable is built for that, with unlimited users on every plan.

How we compared

We read each tool's public pricing page, feature pages and help center and recorded what every plan includes. Yes means the feature is available as described. Limited means it is only on higher plans, sold as an add-on, or restricted in a way the numbered note explains. No means it is not offered, or we found no documentation of it. ViralFarm's column lists only features that are live in production today.

Planable sources · checked October 9, 2026

  1. planable.io/pricing
  2. planable.io/features/schedule
  3. help.planable.io/hc/en-us/articles/21715441152028-How-to-schedule-a-post
  4. help.planable.io/hc/en-us/articles/21715232507036-List-view
  5. help.planable.io/hc/en-us/articles/21715324907804-Import-posts-in-Planable
  6. help.planable.io/hc/en-us/articles/21715345820828-Recycled-or-Recurring-posts
  7. help.planable.io/hc/en-us/articles/21715477616284-Instagram-Stories
  8. help.planable.io/hc/en-us/articles/27638359236508-How-to-connect-and-use-the-Planable-Public-API
  9. help.planable.io/hc/en-us/articles/21715225504796-Mobile-App

ViralFarm sources

  1. myviral.farm/pricing
  2. myviral.farm/mcp

Try ViralFarm free

Schedule and publish to every channel from one calendar, or let your AI agent do it for you.

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