API/MCPPricing
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ViralFarm vs Planly: features, pricing and channels

Why creators and small teams pick ViralFarm over Planly: what each costs, where it publishes and what it does for you.

Last checked October 2026

Scheduler + AI agents

ViralFarm is your agentic social media scheduler

Plan and publish to every channel from one calendar, or let Claude and ChatGPT schedule for you through our MCP server and API.

Start for $0No credit card required
Works withClaudeChatGPTCursor

At a glance

ViralFarm

Your agentic social media scheduler: plan and publish to every channel from one calendar, or let your AI agent schedule for you.

ViralFarm is your agentic social media scheduler built for creators and small teams. Schedule and publish to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, from one calendar and queue. Write once and tailor the caption for each channel, bulk-schedule a week of posts in one go, publish now or save drafts, and post every format that matters: Reels, Stories, carousels, Shorts, Instagram trial reels, TikTok drafts and long posts for X Premium accounts. When the queue runs low, ViralFarm can fill it with slideshows, carousels and pins built on templates modeled after posts that went viral.

What sets ViralFarm apart is that it is built for AI agents. Its MCP server and REST API let Claude, Claude Code, ChatGPT, Codex, Cursor, Windsurf and any MCP client schedule and publish for you on autopilot: upload your photos and videos, post them across every channel on a schedule you describe in plain words, or run one of the preset viral templates to create the post first. Agent access is included on every plan, even Free, and posts your agent writes use no ViralFarm credits.

Best for: Creators, founders and small teams who want one calendar for every channel, run by hand or by their AI agent

  • Schedule to 8 networks + WordPress
  • Bulk scheduling + calendar
  • MCP + API on every plan
  • Free plan, no credit card
Start free

Planly

A budget scheduler with AI captions, analytics and link in bio that also covers Mastodon and Bluesky.

Planly is a social media scheduler that auto-publishes to Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, YouTube, Threads, Mastodon and Bluesky. Plans bundle an AI content assistant on credits, analytics, the Addto.bio link-in-bio page and mobile apps; the inbox and CSV upload start on Team, and approvals come with Agency. It is aimed at individuals, small teams and agencies watching their budget.

Best for: Budget-minded creators and small teams, including Mastodon and Bluesky users

Pricing and plans

ViralFarm

  • Free$0

    2 channels, 20 published posts a month, no credit card

  • Starter$12/mo

    3 channels, unlimited posts, 150 AI credits a month

  • Pro$29/mo

    8 channels, unlimited posts, 400 AI credits a month

  • Premium$39/mo

    15 channels, unlimited posts, 1,000 AI credits a month

Free plan with no credit card. Paid plans billed monthly; Pro and Premium include a 7-day trial for first-time subscribers.

Planly

  • Individual$10/mo

    Billed yearly at $120 ($15 month to month). 4 channels, 100 posts per channel a month, 1 user, 100 AI credits

  • Team$26/mo

    Billed yearly at $312 ($40 month to month). 8 channels, unlimited posts, 4 users, 500 AI credits, inbox, CSV upload

  • Agency$53/mo

    Billed yearly at $636 ($80 month to month). 16 channels, 8 users, 1,000 AI credits, approval flow

  • EnterpriseCustom

    Custom setup, flexible pricing and priority support

Planly's FAQ lists add-ons at $5 per extra user and $10 per extra channel. The yearly prices on the pricing page work out to about a third off monthly, although some FAQ answers still say 20%. Every plan starts with a 14-day free trial, and API access is not available during the trial. There is no free plan.

Channels

ChannelsViralFarmPlanly
InstagramYesYes
FacebookYesYes
TikTokYesYes
X (Twitter)Yes1Yes
LinkedInYesYes
PinterestYesYes
YouTubeYesYes2
ThreadsYesYes
BlueskyNoYes
Google Business ProfileNoNo
RedditNoNo
MastodonNoYes
WordPressYes3No
TelegramNoNo
  1. 1.ViralFarm, X (Twitter): Plain posts on every plan; posts with a link need a paid plan (30, 90 or 150 a month).
  2. 2.Planly, YouTube: Full-length videos and Shorts.
  3. 3.ViralFarm, WordPress: Blog posts.

Publishing

PublishingViralFarmPlanly
Schedule postsYesYes
Publish nowYesYes
Calendar viewYesYes
DraftsYesYes
One post to many channelsYesYes
Per-channel captionsYesYes1
Carousels / multi-image postsYesYes2
Video posts (Reels, TikTok, Shorts)YesYes3
Instagram StoriesYes4Yes5
Bulk schedulingYesLimited6
Recurring / evergreen queueNoNo
  1. 1.Planly, Per-channel captions: "Tailored post descriptions" for each channel.
  2. 2.Planly, Carousels / multi-image posts: Instagram carousels confirmed; one carousel counts as one post toward limits.
  3. 3.Planly, Video posts (Reels, TikTok, Shorts): Reels, TikTok, YouTube videos and Shorts.
  4. 4.ViralFarm, Instagram Stories: Instagram Stories, plus Instagram trial reels and TikTok send-to-drafts.
  5. 5.Planly, Instagram Stories: Instagram Stories auto-publish on every plan.
  6. 6.Planly, Bulk scheduling: CSV upload on Team and Agency only.

Features

FeaturesViralFarmPlanly
Post from Claude / ChatGPT (MCP)Yes1No2
Public APIYes3Limited4
AI caption & post writingYesYes5
AI-designed carousels & graphicsYes6No7
Viral post templatesYes8No
AnalyticsNoYes9
Social inbox (comments & DMs)NoLimited10
Team approvalsNoLimited11
Link in bioNoYes12
Free planYes13No
Free trialLimited14Yes
Mobile appNo15Yes
Self-hostable / open sourceNoNo16
  1. 1.ViralFarm, Post from Claude / ChatGPT (MCP): Every plan, including Free: 1 API key on Free, then 3, 10 or unlimited.
  2. 2.Planly, Post from Claude / ChatGPT (MCP): No MCP server found; Zapier integration only.
  3. 3.ViralFarm, Public API: Same API keys as the MCP server, on every plan.
  4. 4.Planly, Public API: Pricing table lists API access on paid plans (not during the trial); no public developer docs found.
  5. 5.Planly, AI caption & post writing: AI Content Assistant on credits: 100, 500 or 1,000 a month by plan.
  6. 6.ViralFarm, AI-designed carousels & graphics: Slideshows, carousels and Pinterest pins from a link, topic or text; uses AI credits (slideshow 4, pin 1).
  7. 7.Planly, AI-designed carousels & graphics: AI writes text only; media editing is manual.
  8. 8.ViralFarm, Viral post templates: Templates modeled after posts that went viral.
  9. 9.Planly, Analytics: Basic overview on Individual; detailed, competitor and custom reports from Team.
  10. 10.Planly, Social inbox (comments & DMs): Team and Agency only, and only Facebook and Instagram messages and comments.
  11. 11.Planly, Team approvals: Approval Flow on the Agency plan only.
  12. 12.Planly, Link in bio: Addto.bio pages: 1, 3 or 5 by plan.
  13. 13.ViralFarm, Free plan: 2 channels and 20 published posts a month, no credit card.
  14. 14.ViralFarm, Free trial: 7-day trial of Pro or Premium for first-time subscribers.
  15. 15.ViralFarm, Mobile app: Works in the mobile browser.
  16. 16.Planly, Self-hostable / open source: A white-label copy is installed for you; the product is not open source or self-hostable.

Yes Limited: higher plans only, a paid add-on, or restricted (see the numbered notes) No: not offered, or not documented anywhere we checked

Which one should you choose?

Choose ViralFarm if…

  • You want unlimited posts on a small plan. ViralFarm Starter is $12 a month with unlimited posts (X posts with links are capped at 30 a month), while Planly Individual is $15 month to month and caps each channel at 100 posts a month.
  • Your AI agent can run the schedule. ViralFarm's MCP server and REST API let Claude, ChatGPT, Cursor or any MCP client upload media and schedule or publish across every channel, on every plan including Free. Planly has no MCP server.
  • You want to start free. ViralFarm has a free plan with 2 channels and no credit card, while Planly offers a 14-day trial and no free plan.
  • When you need posts to schedule, ViralFarm designs them. It turns a link, topic or pasted text into TikTok and Instagram slideshows, carousels and Pinterest pins on templates modeled after posts that went viral; Planly's AI writes text and you make the images.

Planly may suit you if…

  • You post to Mastodon or Bluesky, which ViralFarm does not support.
  • You want analytics and a link-in-bio page in the same tool. Planly includes Addto.bio on every plan and adds competitor and custom reports from Team.
  • You want iOS and Android apps for scheduling on the go.

Frequently asked questions

Is ViralFarm better than Planly?

For creators and small teams, yes. ViralFarm schedules and publishes to eight networks plus WordPress from one calendar, has a free plan with no credit card, and lets Claude or ChatGPT schedule and publish posts through its MCP server. It can also design slideshows, carousels and pins when your queue runs low. Planly fits better if you post to Mastodon or Bluesky.

How much does Planly cost compared with ViralFarm?

ViralFarm has a free plan, then Starter at $12, Pro at $29 and Premium at $39 a month. Planly has no free plan: Individual is $15 a month or $120 a year, Team is $40 a month or $312 a year, Agency is $80 a month or $636 a year, and Enterprise is priced on request.

Is there a free version of Planly?

No. Planly offers a 14-day free trial of its paid plans, and API access is not available during the trial. ViralFarm Free includes 2 channels, 20 published posts a month and 20 one-time AI credits, with no credit card.

Can Planly create carousels with AI?

No. Planly's AI Content Assistant writes captions, ideas and hashtags using monthly credits, and you build images yourself. ViralFarm generates TikTok and Instagram slideshows, carousels and Pinterest pins, which you can edit for slides, brand colors and fonts.

Can I post from Claude or ChatGPT with either tool?

With ViralFarm, yes. Its MCP server and REST API let Claude, ChatGPT, Cursor, Windsurf, Cline and any MCP client upload media and schedule or publish across every channel, and posts your own agent writes use no ViralFarm credits. Planly connects to Zapier and lists API access on paid plans, but it does not offer an MCP server.

Which networks does each tool support?

Both publish to Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, YouTube and Threads. ViralFarm also publishes blog posts to WordPress. Planly adds Mastodon and Bluesky.

How we compared

We read each tool's public pricing page, feature pages and help center and recorded what every plan includes. Yes means the feature is available as described. Limited means it is only on higher plans, sold as an add-on, or restricted in a way the numbered note explains. No means it is not offered, or we found no documentation of it. ViralFarm's column lists only features that are live in production today.

Planly sources · checked October 9, 2026

  1. planly.com/pricing
  2. planly.com/faq
  3. planly.com/scheduler
  4. planly.com/youtube-scheduler
  5. planly.com/instagram-scheduler
  6. planly.com/instagram-story-scheduler
  7. planly.com/ai-content-assistant
  8. planly.com/engagement
  9. planly.com/approval-flow
  10. planly.com/zapier-planly-integration

ViralFarm sources

  1. myviral.farm/pricing
  2. myviral.farm/mcp

Try ViralFarm free

Schedule and publish to every channel from one calendar, or let your AI agent do it for you.

Start for $0No credit card required

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