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ViralFarm vs Publer: features, pricing and channels

Why creators and small teams pick ViralFarm over Publer: what each costs, where it publishes and what it does for you.

Last checked October 2026

Scheduler + AI agents

ViralFarm is your agentic social media scheduler

Plan and publish to every channel from one calendar, or let Claude and ChatGPT schedule for you through our MCP server and API.

Start for $0No credit card required
Works withClaudeChatGPTCursor

At a glance

ViralFarm

Your agentic social media scheduler: plan and publish to every channel from one calendar, or let your AI agent schedule for you.

ViralFarm is your agentic social media scheduler built for creators and small teams. Schedule and publish to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, from one calendar and queue. Write once and tailor the caption for each channel, bulk-schedule a week of posts in one go, publish now or save drafts, and post every format that matters: Reels, Stories, carousels, Shorts, Instagram trial reels, TikTok drafts and long posts for X Premium accounts. When the queue runs low, ViralFarm can fill it with slideshows, carousels and pins built on templates modeled after posts that went viral.

What sets ViralFarm apart is that it is built for AI agents. Its MCP server and REST API let Claude, Claude Code, ChatGPT, Codex, Cursor, Windsurf and any MCP client schedule and publish for you on autopilot: upload your photos and videos, post them across every channel on a schedule you describe in plain words, or run one of the preset viral templates to create the post first. Agent access is included on every plan, even Free, and posts your agent writes use no ViralFarm credits.

Best for: Creators, founders and small teams who want one calendar for every channel, run by hand or by their AI agent

  • Schedule to 8 networks + WordPress
  • Bulk scheduling + calendar
  • MCP + API on every plan
  • Free plan, no credit card
Start free

Publer

A per-account-priced social media scheduler with a free plan, broad network coverage and a built-in link-in-bio page.

Publer schedules posts to 13 destinations, from the major networks to Mastodon, Telegram, Google Business Profile and WordPress. It charges per connected social account, keeps a free plan, and adds an AI Assist writer and image generator, Linkie link-in-bio pages, and on its Business plan analytics, post recycling, approvals and API and MCP access. It suits solo creators and small agencies who want wide coverage at a low entry price.

Best for: Creators and small teams who want many networks for a low per-account price

Pricing and plans

ViralFarm

  • Free$0

    2 channels, 20 published posts a month, no credit card

  • Starter$12/mo

    3 channels, unlimited posts, 150 AI credits a month

  • Pro$29/mo

    8 channels, unlimited posts, 400 AI credits a month

  • Premium$39/mo

    15 channels, unlimited posts, 1,000 AI credits a month

Free plan with no credit card. Paid plans billed monthly; Pro and Premium include a 7-day trial for first-time subscribers.

Publer

  • Free$0

    3 social accounts (no X), 10 scheduled posts per account at a time, 1 user

  • ProfessionalFrom $5/mo

    Priced per social account ($12/mo for 3); unlimited scheduling, bulk scheduling, X support

  • BusinessFrom $10/mo

    Priced per social account ($21/mo for 3); analytics, recycling, approvals, API and MCP

  • EnterpriseCustom

    Billed yearly; volume discounts, 1:1 onboarding, priority support

Paid plans are priced per social account, plus any extra team members, and every 10th account is free. Yearly billing is cheaper (Publer advertises two months free). Professional has a 7-day free trial and Business a 14-day free trial; the Free plan never expires. X/Twitter accounts need a paid plan.

Channels

ChannelsViralFarmPubler
InstagramYesYes
FacebookYesYes
TikTokYesYes
X (Twitter)Yes1Yes
LinkedInYesYes
PinterestYesYes
YouTubeYesYes
ThreadsYesYes
BlueskyNoYes
Google Business ProfileNoYes
RedditNoNo
MastodonNoYes
WordPressYes2Yes
TelegramNoYes
  1. 1.ViralFarm, X (Twitter): Plain posts on every plan; posts with a link need a paid plan (30, 90 or 150 a month).
  2. 2.ViralFarm, WordPress: Blog posts.

Publishing

PublishingViralFarmPubler
Schedule postsYesYes
Publish nowYesYes
Calendar viewYesYes
DraftsYesYes
One post to many channelsYesYes
Per-channel captionsYesYes
Carousels / multi-image postsYesYes
Video posts (Reels, TikTok, Shorts)YesYes
Instagram StoriesYes1Yes
Bulk schedulingYesYes
Recurring / evergreen queueNoLimited2
  1. 1.ViralFarm, Instagram Stories: Instagram Stories, plus Instagram trial reels and TikTok send-to-drafts.
  2. 2.Publer, Recurring / evergreen queue: Post recycling and recurring posts are Business plan features.

Features

FeaturesViralFarmPubler
Post from Claude / ChatGPT (MCP)Yes1Limited2
Public APIYes3Limited4
AI caption & post writingYesYes
AI-designed carousels & graphicsYes5Limited6
Viral post templatesYes7No
AnalyticsNoLimited8
Social inbox (comments & DMs)NoNo
Team approvalsNoLimited9
Link in bioNoYes
Free planYes10Yes
Free trialLimited11Yes
Mobile appNo12Yes
Self-hostable / open sourceNoNo
  1. 1.ViralFarm, Post from Claude / ChatGPT (MCP): Every plan, including Free: 1 API key on Free, then 3, 10 or unlimited.
  2. 2.Publer, Post from Claude / ChatGPT (MCP): MCP server for eligible Business and Enterprise customers.
  3. 3.ViralFarm, Public API: Same API keys as the MCP server, on every plan.
  4. 4.Publer, Public API: API limited to eligible Business and Enterprise customers.
  5. 5.ViralFarm, AI-designed carousels & graphics: Slideshows, carousels and Pinterest pins from a link, topic or text; uses AI credits (slideshow 4, pin 1).
  6. 6.Publer, AI-designed carousels & graphics: AI Assist generates images, not designed carousels or slideshows.
  7. 7.ViralFarm, Viral post templates: Templates modeled after posts that went viral.
  8. 8.Publer, Analytics: Analytics insights and reports are Business plan.
  9. 9.Publer, Team approvals: Roles, permissions and post approval workflows are Business plan.
  10. 10.ViralFarm, Free plan: 2 channels and 20 published posts a month, no credit card.
  11. 11.ViralFarm, Free trial: 7-day trial of Pro or Premium for first-time subscribers.
  12. 12.ViralFarm, Mobile app: Works in the mobile browser.

Yes Limited: higher plans only, a paid add-on, or restricted (see the numbered notes) No: not offered, or not documented anywhere we checked

Which one should you choose?

Choose ViralFarm if…

  • You want X on a free plan. ViralFarm's free plan publishes plain X posts with no per-account X fee; on Publer, X accounts need a paid plan.
  • You want your AI agent to run the schedule on any plan. ViralFarm's MCP server and REST API let Claude, ChatGPT, Codex, Cursor and other MCP clients upload media and schedule or publish across every channel from a plain-language request, on every plan, even Free. Publer reserves API and MCP access for eligible Business and Enterprise customers.
  • You run around 8 channels. ViralFarm Pro covers 8 for $29 a month and Premium covers 15 for $39; Publer Professional for 8 accounts runs about $32 a month.
  • When you need posts to schedule, ViralFarm makes them. It generates TikTok and Instagram slideshows, carousels and Pinterest pins on templates modeled after posts that went viral, with 400 AI credits a month on Pro; Publer's AI Assist writes captions and generates images.

Publer may suit you if…

  • You need networks ViralFarm does not cover, such as Bluesky, Mastodon, Telegram or Google Business Profile.
  • You run a single account and want the lowest price ($5/mo on Professional), or want a free plan with 3 accounts that do not include X.
  • You want a built-in link-in-bio page (Linkie), plus analytics, post recycling and approvals on the Business plan.

Frequently asked questions

Is ViralFarm better than Publer?

For creators and small teams, yes. ViralFarm publishes plain X posts on its free plan, lets Claude or ChatGPT schedule and publish for you through MCP on every plan, and covers 8 channels for $29 a month. It can also design slideshows, carousels and pins on viral templates when your queue runs low. Publer fits better if you need Bluesky, Mastodon or Telegram, or one account at the lowest price.

How does Publer pricing compare to ViralFarm?

At around 8 channels, ViralFarm costs less: Pro is $29/mo for 8 channels, with MCP access for your AI agent and 400 AI credits for designed posts, while Publer Professional for 8 accounts runs about $32/mo and keeps analytics, recycling, approvals and MCP for Business. For one or two accounts Publer is cheaper: its Free plan covers 3 accounts (not X) and Professional starts at $5/mo. ViralFarm is free for 2 channels and 20 posts a month, then $12/mo for 3 channels, $29 for 8 and $39 for 15.

Can Publer design carousels or slideshows with AI?

No. Publer's AI Assist writes and rewrites captions, suggests hashtags and generates images, with unlimited prompts on Business. ViralFarm generates complete posts, such as multi-slide TikTok and Instagram slideshows, carousels and Pinterest pins, from a link, topic or pasted text, using templates modeled after posts that went viral.

Can I connect Publer or ViralFarm to Claude or ChatGPT?

Yes. ViralFarm's MCP server and REST API work with Claude (web, desktop and Claude Code), ChatGPT, Cursor, Windsurf, Cline and any MCP client on every plan, even Free, so your agent can upload media and schedule or publish across every channel from a plain-language request, or generate a designed post first. Setup is at myviral.farm/mcp. Publer offers an MCP server and API for eligible Business and Enterprise customers.

Which networks does each tool support?

Both cover Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, YouTube, Threads and WordPress, and ViralFarm includes plain X posts on its free plan. Publer also publishes to Bluesky, Mastodon, Telegram and Google Business Profile. Neither publishes to Reddit.

Does ViralFarm recycle evergreen posts like Publer?

Not yet. ViralFarm has no recurring or evergreen queue; it focuses on scheduling and publishing new posts, and on generating them when your queue runs low. Publer offers automatic post recycling, recurring posts and Spintax variations on its Business plan.

How we compared

We read each tool's public pricing page, feature pages and help center and recorded what every plan includes. Yes means the feature is available as described. Limited means it is only on higher plans, sold as an add-on, or restricted in a way the numbered note explains. No means it is not offered, or we found no documentation of it. ViralFarm's column lists only features that are live in production today.

Publer sources · checked October 9, 2026

  1. publer.com/plans
  2. publer.com/help/en/article/what-are-publers-plans-and-pricing-15h4yqh
  3. publer.com/help/en/article/professional-vs-business-vs-enterprise-plans-1sge3f7
  4. publer.com/help/en/article/what-is-included-in-publer-free-dliovh
  5. publer.com/help/en/article/14orlq0
  6. publer.com/help/en/category/ai-assist-1xwrr2f
  7. publer.com/help/en/category/scheduling-posts-15dobc6

ViralFarm sources

  1. myviral.farm/pricing
  2. myviral.farm/mcp

Try ViralFarm free

Schedule and publish to every channel from one calendar, or let your AI agent do it for you.

Start for $0No credit card required

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