Hootsuite vs RecurPost: features, pricing and channels

Hootsuite

An enterprise-grade social media suite for publishing, inbox, listening and reporting, sold per user.

Hootsuite is one of the longest-running social media management platforms. It bundles scheduling, a shared inbox, social listening and its Wisdom AI into per-user plans that start at $99 a month on annual billing. It is built for marketing and customer care teams that need reporting, approvals and governance across many accounts.

Best for: Mid-size and enterprise teams that need inbox, listening and reporting in one tool

RecurPost

A social media scheduler built around evergreen content libraries that repost your best updates on a recurring schedule.

RecurPost stores posts in content libraries and cycles them out on recurring time slots, so an account keeps posting without a fresh upload every week. It publishes to 10 networks, adds an AI writer, a unified inbox and analytics on every plan, and its Agency plan adds client workspaces, approvals and white-label reports. It is aimed at freelancers, agencies and small or multi-location businesses.

Best for: Agencies and small businesses that recycle evergreen content

Hootsuite

• Standard$99/user/mo

  Billed yearly. 10 social accounts, inbox, AI writing, basic listening

• Professional$199/user/mo

  Billed yearly. Unlimited accounts, inbox automations, custom reports

• Advanced$399/user/mo

  Billed yearly. Adds content approvals, message routing, team reporting

• EnterpriseCustom

  SSO, compliance tools, advanced listening, employee advocacy

Prices are per user per month on annual billing; month-to-month billing is available at a higher rate. 14-day free trial with no credit card, but trial accounts have daily posting limits and no bulk scheduling. No free plan.

RecurPost

• Starter$9/mo

  2 social accounts, 1 user, up to 10 posts per account a day

• Personal$25/mo

  5 social accounts, 1 user, per-platform post customization

• Agency$79/mo

  20 social accounts, 3 users, client workspaces, approvals, white-label reports

• EnterpriseCustom

  100+ social accounts, custom users and limits

Monthly prices shown; yearly billing gives two months free (about 17% off). 14-day free trial with no credit card, and no permanent free plan. Extra social accounts cost $4/mo each and extra teammates $20/mo. Posting a tweet with a link costs $0.20, a fee X charges and RecurPost passes through.

Choose Hootsuite if…

• Your team works out of a shared inbox. Hootsuite includes the inbox and basic listening on Standard, adds inbox automations on Professional and message routing on Advanced.
• You report to stakeholders. Hootsuite pairs social listening and competitor benchmarking with custom reports from Professional and team reporting on Advanced.
• You need enterprise controls: approval workflows on Advanced, plus SSO, compliance tools, advanced listening and employee advocacy on Enterprise.

Choose RecurPost if…

• You want evergreen content on autopilot. RecurPost's libraries repost your best updates on recurring time slots; Hootsuite has no evergreen recycling queue.
• You want an inbox and analytics without per-user pricing. RecurPost includes both on every plan, from $9 a month for 2 accounts or $25 for 5, while Hootsuite starts at $99 per user a month on annual billing.
• You run client accounts on a small budget. RecurPost's $79 Agency plan covers 20 accounts and 3 users with client workspaces, approvals and white-label reports, while Hootsuite's approval workflows start on Advanced at $399 per user; RecurPost also publishes to Google Business Profile directly, where Hootsuite relies on an app.