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Publer vs RecurPost: features, pricing and channels

Publer and RecurPost side by side: what each costs, where it publishes and what it does best.

Last checked October 2026

Scheduler + AI agents

ViralFarm is your agentic social media scheduler

Plan and publish to every channel from one calendar, or let Claude and ChatGPT schedule for you through our MCP server and API.

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At a glance

Publer

A per-account-priced social media scheduler with a free plan, broad network coverage and a built-in link-in-bio page.

Publer schedules posts to 13 destinations, from the major networks to Mastodon, Telegram, Google Business Profile and WordPress. It charges per connected social account, keeps a free plan, and adds an AI Assist writer and image generator, Linkie link-in-bio pages, and on its Business plan analytics, post recycling, approvals and API and MCP access. It suits solo creators and small agencies who want wide coverage at a low entry price.

Best for: Creators and small teams who want many networks for a low per-account price

RecurPost

A social media scheduler built around evergreen content libraries that repost your best updates on a recurring schedule.

RecurPost stores posts in content libraries and cycles them out on recurring time slots, so an account keeps posting without a fresh upload every week. It publishes to 10 networks, adds an AI writer, a unified inbox and analytics on every plan, and its Agency plan adds client workspaces, approvals and white-label reports. It is aimed at freelancers, agencies and small or multi-location businesses.

Best for: Agencies and small businesses that recycle evergreen content

ViralFarm

Your agentic social media scheduler: plan and publish to every channel from one calendar, or let your AI agent schedule for you.

ViralFarm is your agentic social media scheduler built for creators and small teams. Schedule and publish to TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, from one calendar and queue. Write once and tailor the caption for each channel, bulk-schedule a week of posts in one go, publish now or save drafts, and post every format that matters: Reels, Stories, carousels, Shorts, Instagram trial reels, TikTok drafts and long posts for X Premium accounts. When the queue runs low, ViralFarm can fill it with slideshows, carousels and pins built on templates modeled after posts that went viral.

Best for: Creators, founders and small teams who want one calendar for every channel, run by hand or by their AI agent

  • Schedule to 8 networks + WordPress
  • Bulk scheduling + calendar
  • MCP + API on every plan
  • Free plan, no credit card
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Pricing and plans

Publer

  • Free$0

    3 social accounts (no X), 10 scheduled posts per account at a time, 1 user

  • ProfessionalFrom $5/mo

    Priced per social account ($12/mo for 3); unlimited scheduling, bulk scheduling, X support

  • BusinessFrom $10/mo

    Priced per social account ($21/mo for 3); analytics, recycling, approvals, API and MCP

  • EnterpriseCustom

    Billed yearly; volume discounts, 1:1 onboarding, priority support

Paid plans are priced per social account, plus any extra team members, and every 10th account is free. Yearly billing is cheaper (Publer advertises two months free). Professional has a 7-day free trial and Business a 14-day free trial; the Free plan never expires. X/Twitter accounts need a paid plan.

RecurPost

  • Starter$9/mo

    2 social accounts, 1 user, up to 10 posts per account a day

  • Personal$25/mo

    5 social accounts, 1 user, per-platform post customization

  • Agency$79/mo

    20 social accounts, 3 users, client workspaces, approvals, white-label reports

  • EnterpriseCustom

    100+ social accounts, custom users and limits

Monthly prices shown; yearly billing gives two months free (about 17% off). 14-day free trial with no credit card, and no permanent free plan. Extra social accounts cost $4/mo each and extra teammates $20/mo. Posting a tweet with a link costs $0.20, a fee X charges and RecurPost passes through.

ViralFarm

  • Free$0

    2 channels, 20 published posts a month, no credit card

  • Starter$12/mo

    3 channels, unlimited posts, 150 AI credits a month

  • Pro$29/mo

    8 channels, unlimited posts, 400 AI credits a month

  • Premium$39/mo

    15 channels, unlimited posts, 1,000 AI credits a month

Free plan with no credit card. Paid plans billed monthly; Pro and Premium include a 7-day trial for first-time subscribers.

Channels

ChannelsPublerRecurPostViralFarm
InstagramYesYesYes
FacebookYesYesYes
TikTokYesYesYes
X (Twitter)YesYesYes1
LinkedInYesYesYes
PinterestYesYesYes
YouTubeYesYesYes
ThreadsYesYesYes
BlueskyYesYesNo
Google Business ProfileYesYesNo
RedditNoNoNo
MastodonYesNoNo
WordPressYesNoYes2
TelegramYesNoNo
  1. 1.ViralFarm, X (Twitter): Plain posts on every plan; posts with a link need a paid plan (30, 90 or 150 a month).
  2. 2.ViralFarm, WordPress: Blog posts.

Publishing

PublishingPublerRecurPostViralFarm
Schedule postsYesYesYes
Publish nowYesYesYes
Calendar viewYesYesYes
DraftsYesYesYes
One post to many channelsYesYesYes
Per-channel captionsYesLimited1Yes
Carousels / multi-image postsYesYesYes
Video posts (Reels, TikTok, Shorts)YesYesYes
Instagram StoriesYesYesYes2
Bulk schedulingYesYesYes
Recurring / evergreen queueLimited3YesNo
  1. 1.RecurPost, Per-channel captions: "Platform-specific post customization" is not on Starter.
  2. 2.ViralFarm, Instagram Stories: Instagram Stories, plus Instagram trial reels and TikTok send-to-drafts.
  3. 3.Publer, Recurring / evergreen queue: Post recycling and recurring posts are Business plan features.

Features

FeaturesPublerRecurPostViralFarm
Post from Claude / ChatGPT (MCP)Limited1Yes2Yes3
Public APILimited4YesYes5
AI caption & post writingYesYesYes
AI-designed carousels & graphicsLimited6Limited7Yes8
Viral post templatesNoNoYes9
AnalyticsLimited10YesNo
Social inbox (comments & DMs)NoYesNo
Team approvalsLimited11Limited12No
Link in bioYesNoNo
Free planYesNoYes13
Free trialYesYesLimited14
Mobile appYesYesNo15
Self-hostable / open sourceNoNoNo
  1. 1.Publer, Post from Claude / ChatGPT (MCP): MCP server for eligible Business and Enterprise customers.
  2. 2.RecurPost, Post from Claude / ChatGPT (MCP): Official recurpost-mcp package (runs locally with Claude Desktop / Claude Code).
  3. 3.ViralFarm, Post from Claude / ChatGPT (MCP): Every plan, including Free: 1 API key on Free, then 3, 10 or unlimited.
  4. 4.Publer, Public API: API limited to eligible Business and Enterprise customers.
  5. 5.ViralFarm, Public API: Same API keys as the MCP server, on every plan.
  6. 6.Publer, AI-designed carousels & graphics: AI Assist generates images, not designed carousels or slideshows.
  7. 7.RecurPost, AI-designed carousels & graphics: AI image generation, but no designed carousels or slideshows.
  8. 8.ViralFarm, AI-designed carousels & graphics: Slideshows, carousels and Pinterest pins from a link, topic or text; uses AI credits (slideshow 4, pin 1).
  9. 9.ViralFarm, Viral post templates: Templates modeled after posts that went viral.
  10. 10.Publer, Analytics: Analytics insights and reports are Business plan.
  11. 11.Publer, Team approvals: Roles, permissions and post approval workflows are Business plan.
  12. 12.RecurPost, Team approvals: Approval workflow is Agency plan and up.
  13. 13.ViralFarm, Free plan: 2 channels and 20 published posts a month, no credit card.
  14. 14.ViralFarm, Free trial: 7-day trial of Pro or Premium for first-time subscribers.
  15. 15.ViralFarm, Mobile app: Works in the mobile browser.

Yes Limited: higher plans only, a paid add-on, or restricted (see the numbered notes) No: not offered, or not documented anywhere we checked

Which one should you choose?

Choose Publer if…

  • You want to start free. Publer's Free plan never expires and covers 3 social accounts (not X) with 10 scheduled posts per account at a time; RecurPost has no free plan.
  • You publish beyond the major networks. Publer reaches 13 destinations, including Mastodon, Telegram and WordPress blog posts, none of which RecurPost supports.
  • You want a link-in-bio page or the lowest price for one account. Publer includes Linkie link-in-bio pages, which RecurPost does not offer, and Professional starts at $5 a month for a single account.

Choose RecurPost if…

  • Evergreen recycling is the point. RecurPost's content libraries repost your best updates on recurring time slots on every plan; Publer's post recycling and recurring posts need its Business plan.
  • You want a social inbox and analytics on the cheapest plan. RecurPost includes both from $9 a month; Publer keeps analytics for Business, and its plan pages list no unified social inbox.
  • You run client accounts and want white-label reports. RecurPost's $79 Agency plan covers 20 accounts and 3 users with client workspaces, approvals and white-label reports.

Or choose ViralFarm if…

  • You want one calendar for TikTok, Instagram, Pinterest, LinkedIn, Threads, Facebook, YouTube and X, plus blog posts to WordPress, with bulk scheduling and per-channel captions.
  • You want to start free with 2 channels and no credit card, then pay $12, $29 or $39 a month for 3, 8 or 15 channels.
  • You want Claude, ChatGPT or Cursor to upload media and schedule posts for you through the MCP server and API, on every plan.
  • When the queue runs low, you want slideshows, carousels and pins made for you on templates modeled after posts that went viral.

Frequently asked questions

Is Publer better than RecurPost?

It depends on what you need most. Publer is the better pick for a creator or small team that wants a free plan, a low per-account price and wide coverage, with 13 destinations including Mastodon, Telegram and WordPress. RecurPost is the better pick if evergreen recycling and an inbox matter most: its content libraries repost updates on recurring time slots, and it includes an inbox and analytics on every plan, where Publer keeps recycling and analytics for Business.

How does Publer pricing compare to RecurPost pricing?

Publer charges per social account. Free covers 3 accounts (not X); Professional starts at $5 a month for 1 account, is $12 for 3 and runs about $32 for 8; Business starts at $10 for 1 and is $21 for 3; Enterprise is custom and billed yearly. Every 10th account is free and extra team members cost more. RecurPost charges per plan: Starter is $9 a month for 2 accounts, Personal $25 for 5, Agency $79 for 20 accounts and 3 users, and Enterprise is custom, with extra accounts at $4 a month, so 8 accounts come to $37. Both give two months free on yearly billing.

Which social networks do Publer and RecurPost support?

Both publish to Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, YouTube, Threads, Bluesky and Google Business Profile. Publer also publishes to Mastodon, Telegram and WordPress, for 13 destinations in total. Neither publishes to Reddit. On Publer, X accounts need a paid plan.

Does Publer or RecurPost have a free plan?

Publer does. Its Free plan never expires and covers 3 social accounts, excluding X, with 10 scheduled posts per account at a time and 1 user. Publer's Professional plan has a 7-day free trial and Business a 14-day free trial. RecurPost has no free plan; it offers a 14-day free trial with no credit card.

Which tool is better for recycling evergreen posts?

RecurPost, if recycling is the main job. Its content libraries repost your best updates on recurring time slots on every plan. Publer offers post recycling, recurring posts and Spintax variations, but only on its Business plan, which is $21 a month for 3 accounts.

Can I use AI or connect Claude with Publer or RecurPost?

Both have AI writing and an MCP option. Publer's AI Assist writes and rewrites captions, suggests hashtags and generates images, and Publer offers an API and MCP server to eligible Business and Enterprise customers. RecurPost's AI writes posts and generates images, and it offers a public API and an official MCP package that runs on your own machine with Claude Desktop, Claude Code and other MCP clients.

How we compared

We read each tool's public pricing page, feature pages and help center and recorded what every plan includes. Yes means the feature is available as described. Limited means it is only on higher plans, sold as an add-on, or restricted in a way the numbered note explains. No means it is not offered, or we found no documentation of it. ViralFarm's column lists only features that are live in production today.

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