Later vs RecurPost: features, pricing and channels

Later

A visual, Instagram-first social media planner with link in bio, analytics and creator marketing tools.

Later started as an Instagram planner and grew into a visual social media scheduler for brands and agencies, alongside its influencer marketing business. Plans are sold by social set (one profile per supported network) with monthly post caps, and include a link-in-bio page, analytics and AI caption credits. Later dropped X (Twitter) support in August 2025.

Best for: Instagram-led brands and agencies that plan visually

RecurPost

A social media scheduler built around evergreen content libraries that repost your best updates on a recurring schedule.

RecurPost stores posts in content libraries and cycles them out on recurring time slots, so an account keeps posting without a fresh upload every week. It publishes to 10 networks, adds an AI writer, a unified inbox and analytics on every plan, and its Agency plan adds client workspaces, approvals and white-label reports. It is aimed at freelancers, agencies and small or multi-location businesses.

Best for: Agencies and small businesses that recycle evergreen content

Later

• Starter$18.75/mo

  Billed yearly ($25 month to month). 1 social set (8 profiles), 1 user, 30 posts per profile a month

• Growth$37.50/mo

  Billed yearly ($50 month to month). 2 social sets, 2 users, 180 posts per profile, inbox and approvals

• Scale$82.50/mo

  Billed yearly ($110 month to month). 6 social sets, 4 users, unlimited posts, custom analytics

Annual billing saves 25% versus monthly. Extra users, social sets and AI credits are paid add-ons on Growth and Scale. 14-day free trial; no free plan.

RecurPost

• Starter$9/mo

  2 social accounts, 1 user, up to 10 posts per account a day

• Personal$25/mo

  5 social accounts, 1 user, per-platform post customization

• Agency$79/mo

  20 social accounts, 3 users, client workspaces, approvals, white-label reports

• EnterpriseCustom

  100+ social accounts, custom users and limits

Monthly prices shown; yearly billing gives two months free (about 17% off). 14-day free trial with no credit card, and no permanent free plan. Extra social accounts cost $4/mo each and extra teammates $20/mo. Posting a tweet with a link costs $0.20, a fee X charges and RecurPost passes through.

Choose Later if…

• Instagram is your main channel. Later's visual planner adds Instagram best-time suggestions, first-comment scheduling and tools to collect and repost content from your community.
• You want a link-in-bio page. Later includes one on every plan, with linked posts, email capture and click analytics; RecurPost has no link-in-bio tool.
• You need deeper reporting or Snapchat. Later's Scale plan adds long analytics history, competitor benchmarking and Meta ads reporting, and Later also posts to Snapchat, which RecurPost does not support.

Choose RecurPost if…

• You post to X, Bluesky or Google Business Profile. RecurPost publishes to all three; Later ended X support on August 28, 2025 and supports neither Bluesky nor Google Business Profile.
• You want evergreen content on autopilot. RecurPost's libraries repost your best updates on recurring time slots; Later has no recurring or evergreen queue.
• You want an inbox and approvals for less. RecurPost includes an inbox and analytics on every plan from $9 a month and approvals on its $79 Agency plan, while Later's inbox and approvals start on Growth at $50 a month, or $37.50 billed yearly.